The CultAWARD collects not only names but stories. From them, a place is to emerge where cults can be seen, heard, touched and passed on: the Museum of Memories.

The Idea

Museum of Memories

The Idea

A house in which every cult has a room – with its story, its community and the people who shaped it. Alive, not dusty: with evenings, workshops and encounters.

The way there

First as a touring exhibition in the cities of the Cult Tour, later as a permanent place. The search for a city that would like to host it has begun.

Get involved

We invite cities, foundations and collectors who would like to help shape the museum to a conversation.

Be there when cult is honoured.

Dates, tour stops and the gala at a glance.