The world is a planet of countless ideas, possibilities and personalities. But what turns a thing or a person into cult? Achievement is not enough, nor is reputation. Size and fame fade. Cult is the myth itself: its aura, and the feeling of being part of a great life story.

The credo

Together with you, we look for the personalities and things that have accompanied us for a long time, each in their very own way. Things that inspire and move us, fascinate us and sometimes leave us speechless. That have improved a great deal and changed more than we realise.

No advertising. A work of remembrance.

The CultAWARD promotes no one – not secretly, not openly, not in any clever way. It is a museum of memory, a forum for ways of life, for everyday objects and art, for the extraordinary that enriches even our daily lives.

On a drawing table, a classic rangefinder camera evolves from pencil sketch to wireframe model to finished object (AI-generated)

The Idea

Since 2009

The idea was born in 2009, the first nominations followed in 2010 and 2011. With the class of 2027 the CultAWARD returns: bigger, more thoroughly researched, and with a presentation you will want to film.

The jury nominates. You decide.

The jury nominates, the public votes. This is how the CultAWARD combines the care of research with the passion of those who love a cult icon.

Follow the trail of cult.

Find out how the jury works and whom it nominates.